Marketing

There has never been a better time to test the market with little risk.

Last, but definitely not least, in this highlight of the five P's of marketing is people. I would argue that people are the most...

Customers are facing an ever greater number of places to shop and the number of places isn't likely to decrease any time soon. In...

The way you promote and position your business in the market has a dramatic effect on what type of customers you can acquire and how much...

Fully understanding the five P’s of marketing can be a great competitive advantage for your firm over the long run. Building off our...

Finding the product that best suits your target customer base is never a simple process. There is an ever-evolving set of customer needs...

The core definition of a brand has evolved over time. Initially a brand was simply meant to be tied to a singular set of product values,...

Marketing is never easy. Nor should it be, to be honest. Marketing should always require lots of thought and research into your target...

Positioning defines who needs your business and who competes with your business.