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Journaling is therapeutic on its own and that provide numerous benefits to those who regularly record their thoughts in an open and...

As a small business owner, it's important to have a reliable system for organizing your writings in a notebook. This will help you stay...

Learn about the superpower that is journaling.

Social consciousness is increasingly important for businesses and must be fully understood to build a successful business.

Entrepreneurship has the ability to change the world. Get excited about how your business can affect positive change and generate value.

Climate change will affect all aspects of a modern business but the affects on supply chain have the greatest disruptive potential.

At Bright Orca, the environment is always near and dear to my heart. I have always been a big supporter of environmental causes and wish...

The true value, and main reason, so many people in the world are entrepreneurs is the simple fact that being an entrepreneur brings them joy

There has never been a better time to test the market with little risk.

Financing business growth is challenging so choosing the right vehicle to raise the finds is critical.

Last, but definitely not least, in this highlight of the five P's of marketing is people. I would argue that people are the most...

Customers are facing an ever greater number of places to shop and the number of places isn't likely to decrease any time soon. In...

The way you promote and position your business in the market has a dramatic effect on what type of customers you can acquire and how much...

Fully understanding the five P’s of marketing can be a great competitive advantage for your firm over the long run. Building off our...

Finding the product that best suits your target customer base is never a simple process. There is an ever-evolving set of customer needs...

The core definition of a brand has evolved over time. Initially a brand was simply meant to be tied to a singular set of product values,...

Building a business requires a variety of strengths and specialized skills, tailored specifically to your industry. One area that is...

Payment terms are often an afterthought when setting up an agreement with a vendor or large customer. We tend to think that everyone will...

Plan for uncertainty through visualization and goal setting.

Marketing is never easy. Nor should it be, to be honest. Marketing should always require lots of thought and research into your target...